Creating Adoption Profile:

Your Key to Connecting with Birth Mothers

Years ago, we read articles that said, “creating an adoption blog, will increases your chances of adopting.” Blogs still have a place in adoption, but we would like to suggest that our potential adoptive families are finding more success when they are creating adoption profile materials that are beautiful, well-written, and regularly updated.

Your family profile is your most powerful tool for connecting with expectant mothers considering adoption. It’s how birth mothers will get to know you, your family, and envision their child growing up in your home.

Why Creating Adoption Profile Matters More Than Ever

At Heart to Heart Adoptions, we’ve seen firsthand how the right family profile can create instant connections. Recently, a birth mother chose a family simply because she saw their Halloween activities in their profile—she had loved Halloween since childhood, and that one snapshot helped her envision her child enjoying the same traditions.

When we find families that match what a birth mother is looking for, we typically present two or three profiles. Often, a birth mother will immediately connect with one specific family based on authentic moments captured in their profile.

Watch this inspiring story of how one family’s profile was viewed 35 times before they were selected.

Essential Elements for Creating Adoption Profile Success

Before you begin creating adoption profile materials, you’ll need to complete your home study. The good news? These two important steps can be worked on simultaneously! Learn more about the home study process in this helpful video: Adoption Home Study–What is it? How Do I Get One?

You can also go here: “Adoption Home Study” where we give you a list of:

  • the documents you will need,
  • an overview of what happens during a home study,
  • conversations you should have before the home study,
  • Who you should use as a reference,
  • and a lot more. 
Creating Adoption Profile
Start Your Adoption Journey Here

Specifics for Creating Adoption Profile

Watch this inspiring story of how one family’s profile was viewed 35 times before they were selected. Remember this when you are getting discouraged. 

Your family profile should feel like a family reunion rather than a professional advertisement. Here’s what makes profiles stand out:

Show Your Real Life:

Professional photos work great for covers, but inside your profile, birth mothers want to see candid moments. They’re looking for connections and commonalities, not perfection.

Share Your Story:

Include why you’re choosing adoption, your family summary, and what makes your family unique. Maybe you raise chickens, attend football games, or have family traditions that matter to you.

Be Authentic About Faith and Values:

Don’t be afraid to share what’s important to your family. Transparency helps birth mothers determine if you’re the right fit.

creating family profile
creating adoption profile

Creating Adoption Profile Content That Connects

When creating adoption profile materials, remember that birth families are often going through a difficult time. Show some vulnerability alongside your joys—it helps them see you as real people who’ve overcome challenges too.

Essential Do's:

  • Use a variety of candid pictures with brief explanations
  • Discuss your feelings about adoption honestly
  • Show respect for birth mothers (avoid calling them “mama”)
  • Include funny or interesting facts about your family
  • Keep text concise—think social media style rather than novel-length

Important Don'ts:

  • Don’t focus on money or possessions
  • Don’t overwhelm with too much text
  • Don’t be gender-specific in your language
  • Don’t include personal details like addresses or last names
  •  Don’t overthink it. Birth mothers are looking for different things. Just be honest

Make Your Adoption Profile Stand Out

adoption profile
One chose a family because the father was a pole vaulter—she had run track and felt that connection.
adoption profile
Another wanted her child to have grass to play on and specifically chose a family with a yard over city dwellers.

Your openness to different races, your extended family relationships, your neighborhood and community—all of these details matter. Show diversity in your friendships and activities if that reflects your life authentically.

Ready to Start Creating Adoption Profile Materials?

Remember, your profile’s goal is helping birth mothers envision their child as part of your family. Focus on showing the best parts of your life while remaining genuine and relatable.

 

Your family profile isn’t just a document—it’s the bridge that connects your family with the birth mother who will choose you. Take time to make it authentic, warm, and truly representative of the loving home you’re ready to provide.

 

Ready to begin your adoption journey? Contact Heart to Heart Adoptions today to learn more about creating adoption profile materials that tell your unique family story.

Adoption Family Profile